Category Archives: Printing And Finish

Get Inspired to choose the appropriate printing anf finish methods for your packaging design.

Eyeshadow Brush Box And Blush Brush Box

In this article, we will talk about 2 soft touch matte black cosmetic paper boxes which we make for the Reba beauty in the United states. One is the eye-shadow brush paper box, the other is the retractable blush brush paper box.

matte black cosmetic paper boxes

On the top is the retractable blush brush paper box, on the bottom is the eye-shadow brush paper box.

The touch of the boxes feels like the leather, which is the most amazing thing of the packaging design. The print designer took the picture of the black leather and used it as the back ground image of the box. And the soft touch finish finally proved that it works perfectly. On the front side is the silver foil stamped logo of Reba.

soft touch cosmetic blush brush paper box with silver foil

Glossy silver foil stamping for the Reba logo image on the front panel of the blush brush box

eye shadow brush paper box

Eye shadow brush paper box

Both boxes have the STE box style, which refers to the straight tuck end paper box. This is quite a popular box style for the high-end luxury cosmetic boxes and jewelry boxes.

straight tuck end cosmetic paper box

Tuck top of the paper box

Shanghai DE Printed Box supplies all kinds of high-end luxury cosmetic boxes and jewelry boxes. If you have a box to do, please do not hesitate to give us an email to ask a price quote.



Hinged Lid Rigid Box With Thermal-formed Tray Insert

The soft touch rigid box below is a health care products packaging box we made for NeuroMetrix in United States. The box is a typical hinged lid rigid box, which has the black thermal-formed tray inserts.

hinged lid rigid box with thermalformed tray insert

Black thermal-formed tray inside the rigid paper box to hold and secure the products.

The whole box is flood printed with the PMS color. On the top lid is the spot UV varnished logo iamge, which has 2 colors, white and blue. The blue color on the logo image is a PMS color too. What make the rigid box special is the soft touch laminating applied on the surface printing inks.  Besides the soft touch laminating, there are 2 other solutions to achieve the soft touch effect, the soft touch paper and soft touch varnishing.

spot uv for the logo image of the rigid box

The logo is printed with 2 pantone colors, pantone white and blue.

Soft touch laminating on the outside

Soft touch laminating on the outside

Inside the rigid box is 2 separate thermal formed tray inserts to hold the products. The thermalformed tray is made of the 0.6mm thickness PP plastic paper material. The color is black.

hinged lid rigid box with thermal-formed tray insert

Black color PP thermal-formed tray insert inside the hinged lid rigid box


When to Use the Plain Black Color?

Plain Black for the Small Text

plain black for small text and misregistration

How does misregistration happen

At Shanghai DE Printed Box, we recommend that all the small black texts should be designed with the plain black color. The plain black, also called pure black color on the artwork means that only the black ink is used to create the text on the paper. For the CMYK value, C=0, M=0, Y=0, K=100%. Or it will lead to legible problems due to the misregistration during the printing process.

Once a clent let us do the tea boxes for him and sent us his artwork. After our designer checked his artwork, we found a big issue. The text on the paper box was very small. The line was extremely thin. The color combination was rich black, C86 M85 Y79 K100. This is a typical error for the text design. You may ask what would happen for this color combination.

Depending on the printing press, paper stock and the ink, there is usually a max ink coverage on the paperstock, 240-280%. While for the rich black color above, the value was 86+85+79+100=350. Then the paper would be over-inked. And we would be at the risk of ink smears and blurs.  The risk would be extremly high when the small text was to be printed.

Black Small Text Printed in Rich Black

Another problem might happen too. That is misregistration. During the printing process, it will be very difficult for the press operator to align the 4 plates. This will lead to the blurry text. Under some circumstances, the texts can not be legible at all.

text blur problem caused by the mis-registration


Therefore, we advise that the small black text are created with the pure black to have a clean and crisp feel.

rich black color and plain balck color for printing

Rich Black and Plain Back Illustration

Plain Black for the Barcode

Due to the misregistration of the small lines on the barcode, the rick black barcode may not be recognized by the barcode scanner. The plain black is a must for the barcode printing.

What is Registration and Misregistration?

All the elements on the artwork, which includes the images, texts and blank areas are supposed to be precisely printed on the intended position of the paper. For example, there is a coral-pink flower on the artwork, which is made of the M color and Y color. M=50% Y=25%. Then during the printing process, the magenta flower image printed by the magenta plate should be precisely aligned with the yellow flower printed by the yellow plate.


CMYK Printing Process

Rich Black for the Background Image

However, if you need a black background for your paper box, we recommend that you add CYAN 30-40 or Magent 30-40 to the Black 100. C 30-40, K100 will create a rich cold black color, while M 30-40, K 100 will create a warm black color. The C 30-40 is most widely used for the black background. However, if you use only the pure K 100 black color, the printed black color will look a little grey.

Last week, we made the face brush boxes and tea brush boxes for a French client. He created the artwork himself and the background was pure black. We changed the pure black to rich black with C 30. After we showed him the sample printed box, he liked a lot.