How product packaging affects your buying decision?

Consumers often make snap judgements when making purchases. How a product is packaged may be the deciding factor of whether they make the purchase or not.

coffee paper box black inside and out

Packaging Design Matters

1. First impressions matter

According to business insider, first impressions generally take about seconds, making subsequent judgement based on quick information.

1.1 Packaging influence is subconscious

Your brand is represented by your product packaging, the same as your office, employees, website and yourself. Your packaging represents your brand’s promise to delivery a quality experience.

1.2 Convenience

Effective product packaging helps the consumer quickly find the brand and specific product or other variant they want, making their decision easier and faster.

1.3 Icons

Packaging that includes brand icons taps into the minds and hearts of the consumers.

Icons are instantly recognizable, sometimes even on a global scale, reminding consumers of the quality and personal experience associated with the products.

Emotions are often also connected to brand icons as memories and feelings can be broght up on sight, leading to long-term relationships between the brand and the consumer.

1.4 Aesthetics

Effective packaging design can draw consumer attention, resulting in more time looking at attractive packaging when making purchase decisions.

Research suggest that at least a third of product decison making is based on packaging, along with personal preferrence.

1..4.1 Typography

Fonts have personalities that may be elegant, cool, austere, delicate, straight forward, or any number of other possibilities.

Readability will help consumers spend time looking at your products packaging, whereas difficult to read fonts, due to size, style or color, will turn consumers away from reading your packaging.

1.4.2 Color

Color is a simple way to unify your brand across all communications with consumers.

  • Bright color promote a less serious tone.
  • White denotes innocence, simplicity and cleanliness.
  • Black denotes power, control, heaviness and expensiveness.
  • Red is exciting.
  • Yellow is happy.
  • Green denotes growth and harmony, and is often associated with eco-friendly products.

1.4.3 Ripple Effect

Packaging is another chance for brands to be marketed long after a consumer chooses to purchase a product.

About 52% of online consumers say they would likely return to a business for another purchase if they receive products in premium packaging.

About 90% of consumers reuse product packaging boxes and bags after purchase.

Business has reported a 30% increase in consumer interest when those businesses show a strong attention to packaging.

2. Share your packaging with the world

A study suggests that yong adult(18-25) are more likely to share a photo of product packaging through social media when the product has been ordered online.

Almost 40% of overall consumers would share photos of packaging on social media if the packaging is interesting or gift like, so business should harness this marketing potential.

Many social medias find ads annoying, but they tend to appreciate brand recommendations from friends.

A friend snapping a phot of attractive packaging and sharing it on facebook has great potential for being quickly shared by others therefore attracting new consumers.

3. The road to impressive packaging

3.1 Great product packaging,

from the pretty to the creative, makes consumers want to share their experience with others, so knowing how to harness the power of packaging is a great way to market yourself to current and potential consumers.

3.2 Be green

Sustainable packaging is popular among today’s consumers, so recycled and/or recyclable materials are a bonus for businesses and the enviroment.

3.3 Be crafty and creative

Reinvent old materials like paper lunch bags and twine to impove handmade or home goods.

3.4 Provide a special quality experience.

Premium product packaging, like tissue paper and elegant, durable materials, are expected for expensive products and jewlry, so investing in premium packaging will add value and consumers will want to share their premium experience.

3.5 Your brand’s personality should shine in any icons, texts, colors, etc.

High-end products might have serious classy packaging. Playful products might have fun icons, colors and typography.

3.6 Keep your packaging simple.

The package should be easily mobile, include only necessary text and protect the product inside.

3.7 Your packaging should help consumers know who your brand is and should not leave them guessing.

When a consumer sees your package, your brand should be able to be named.

The design should be simple and easy to read.

3.8 Your packaging should offer consumers an experience

A playful product should have packaging that make consumers want to play. A tasty product should make consumer mouths water.

3.9 Put your resources to work

Software like illustrator has a 3D revolve tool that will help you envision the best packaging design to protect and market your products, as well as a simbol tool that lets you resue your logo design within the program more easily as your create your packaging and product images.

With careful consideration of your products, consumers, and packaging design, you can use product packaging as a powerful tool

Shanghai DE Printed Box is a China medium-sized custom paper box manufacturer and packaging solution provider with facilities around 100,000 square meters in total. The company exclusively specializes in the supply and export of the custom paper boxes, including the paper printed boxcorrugated printed boxcosmetic paper boxrigid paper box, cardboard gift box and custom paper bag. If you have any questions about the custom paper box, or would like us to give you a price quote, please do not hesitate to contact us by giving us an email.

CTP Technology in the Modern Offset Printing Process

What is CTP?

In the traditional Offset printing process, the print design is output to the photographic film first, then the printing plate(mainly PS plate) is made. Therefore, this imaging technology is also referred to as CTF, computer to film. However, things are quite different now. In the modern printing facility, the artwork, usually in the PDF format created by the Adobe Photoshop, Adobe Illustrator, Adobe Indsign and other desktop layout applications is output directly onto the printing plate. And this tech is called CTP.

CTP Technology

CTP tech varies with the construction type of the imagesetter and the light source used to expose the plate surface. In terms of imagesetter, there are three different kinds: internal drum, external drum and flat-bed imagesetters. And the light used to expose the printing plate are mainly ultraviolet light lamps and laser diodes. The wavelength and energy of the laser diodes depend on used plate types.

CTP Plate Category

There are mainly 3 types: Photopolymer CTP plates, Silver Halogan CTP plates, and Thermal plates.

Advantages of the CTP Plate

CTP has several advantages over conventional platemaking. In CTP, one generation (transfer of film image to the printing plate) is removed from the printing process (eliminating the need for film and related developer chemicals), increasing sharpness and detail. CTP avoids potential losses in quality that may occur during film processing, including scratches in the film, and variations in the exposure. An imagesetter usually has an accuracy rate of +/-2%. Plates are produced in less time, are more consistent, and at a lower cost. CTP can also improve registration and image-to-edge repeatability over traditional methods.

In CTP, the media is registered (held in precise position) in the platesetter during imaging, and does not rely on a separately-aligned pin grid, as is the case with film. Defects due to dust, scratches or other artifacts are minimized.

CTP systems can significantly increase plate production outputs. Platesetters for newspaper production can output up to 300 12-inch (300 mm) plates per hour at 1270 DPI (dots per inch), whilst for commercial applications a CTP system could output 60 B1 plates at 2400 DPI for higher screen rulings.

Small portrait presses that typically create 1 or 2 color output can use anything from a standard laser printer, for low quality/low volume, up to a higher-end dedicated platesetter for higher quality and volume.

Disadvantage of the CTP Plate

Restricted to digital format. CTP productions require that the basis for the printed matter as well as the imposition, be digital.

Remaking of plates. If for some reason a CTP plate is damaged, if an error occurs when it’s ripped or if something has to be corrected after the plate is exposed, a completely new, imposed plate must be created

The CTP Tech in Deprintedbox

Deprintedbox uses the latest Computer to Plate technology, saving both time and money and improving print quality.

Faster Production Cycles CTP eliminates steps from the production cycle. Even in a Computer to Film (CTF) workflow it can take five steps from having the copy in digital form to having it imaged on a plate. In a CTP process four of these steps are fully removed. Each step eliminated from the process reduces the overall time required to get plates to press, getting the job to you more quickly.

Lower Printing Costs CTP eliminates the need for film by imaging the page directly from the computer to the printing plate, which, shortens production cycles and can save on material costs ultimately saving you money.

Sharper Print Quality CTP allows printing presses to print cleaner and crisper images by way of eliminating dot gain in the prepress process. In a CTP workflow, first generation dots are imaged to the plate eliminating dot gain in prepress. This gives the press more capacity for printing higher ink densities resulting in richer, better saturated colours.

Better Registration CTP excludes the use of film negatives or positives. CTP plates are imaged on highly accurate plate setting equipment on aluminium substrates that are very resistant to changes in temperature and humidity. Even imposed computer to film workflows cannot offer the accuracy and stability of registration that a CTP system can provide.

computer to plate CTP tech iexplanation

Shanghai DE Printed Box is a China medium-sized custom paper box manufacturer and packaging solution provider with facilities around 100,000 square meters in total. The company exclusively specializes in the supply and export of the custom paper boxes, including the paper printed boxcorrugated printed boxcosmetic paper boxrigid paper box, cardboard gift box and custom paper bag. If you have any questions about the custom paper box, or would like us to give you a price quote, please do not hesitate to contact us by giving us an email.

Understand The Paper Weight

U.S. Basis Weight, Metric Weight, Points

Paper weight is an important component to consider when printing. Heavier media often conveys quality and provides durability. Unfortunately, sorting through the various methods of labeling a paper’s weight is not always straightforward. First, there are three common methods for specifying paper weight and thickness: U.S. Basis Weight (Bond, Book, Index, Cover, Tag, Points, Offset ), Metric weight (GSM or G/m2) and, often interchangeable, Points or Mils (an actual Caliper reading of the paper thickness).

U.S. Basis Weight

The U.S. Basis (not basic) Weights, are the most confusing, simply because the same paper can yield different values based on the “Basis Weight” applied while manufacturing the paper. And higher values don’t always equate to heavier/thicker print media. For example, a sheet of 100lb Text paper is actually much thinner than an 80lb Cover stock.

The “Basis Weight” is defined as the weight of 500 sheets of paper in its basic unit uncut size, which means before being cut to Letter size or Legal size, the paper is weighed and categorized. The most common sizes, some of which you may recognize, are Bond, Text, Book, Cover, Index and Tag. An uncut sheet of Bond paper is 17 x 22 inches, while an uncut sheet of Cover paper is 20 x 26 inches. If 500 sheets of Bond paper (17 x 22 inches) weigh 20 lbs, then a ream of paper cut to Letter size will be labeled as 20 lb. And if 500 sheets of Cover paper (20 x 26 inches) weigh 65 lbs, then a ream of this paper trimmed to tabloid size would be marked as 65lb. This may be a lot to grasp, but don’t feel overwhelmed! Often professional printers don’t keep track of all the permutations. Based on experience from using a small subset, they have a pretty good idea of what to expect when reaching for a 24lb Bond versus a 60lb Cover versus a 110lb Index.

Paper Weight Conversion Chart

The following table serves as a reference for comparing paper weight across the different scales. The values noted in bold are the most commonly available weights.

For example, let’s say you needed to print 5,000 brochures. A common paper weight for this application might be 100lb Text. Or if you wanted just your basic copy paper for everyday use, you might want to select 24lb Bond.

Understanding paper weights and paper types in the printing industry is not easy. However, it is valuable to have a basic understanding of it, whether you work in retail, advertising, IT, finance, for a small business or in a large corporation.

US Basis Weights Caliper Metric
Bond Text Cover Index 1 Point = 0.001″ GSM (g/m2)
20 50 75
24 60 90
28 70 105
32 80 120
36 90 50 136
38 100 55 6.0 140
43 110 60 90 162
47 120 65 97 8.0 177
54 74 110 199
58 80 120 10.0 218
90 135 245
93 140 12.0 253
100 150 271
115 170 14.0 310
130 200 16.0 350
Check the more detailed paper weight conversion table here.

Shanghai DE Printed Box is a China medium-sized custom paper box manufacturer and packaging solution provider with facilities around 100,000 square meters in total. The company exclusively specializes in the supply and export of the custom paper boxes, including the paper printed boxcorrugated printed boxcosmetic paper boxrigid paper box, cardboard gift box and custom paper bag. If you have any questions about the custom paper box, or would like us to give you a price quote, please do not hesitate to contact us by giving us an email.