The effect of products packaging on Consumers’ buying decision

There is no doubt that Consumers usually make their decision to buy goods according to their quick judgment,which is based on products packaging.

1. First impression matters a lot

Many people stop to have a look at some goods when they go shopping mainly because of their first sight at the goods. Subsequent judgment is likely to be affected by their first impression too.

1.1 Packaging strengthen the hidden power of the subconscious

Peoples’ buying decision will be finally affected more or less by packaging subconsciously, the same as your clothes effect on people’s judgment on you,consciously or unconsciously.

1.2 For Consumers’ Convenience

Consumers are easier to find the specific product or the brand they like quickly through effective product packaging, thus enhancing their buying speed.

1.3 Icons’ influence

Some brands’ icons are deeply taped into people’s mind permanently. In such case, Packaging that includes brand icons will be recognized by consumers instantly. Sometimes even the icons can remind people some of personal experience connected with the products. The sight of icons on packaging may well evoke their memories and feelings. We call this emotion effect—establish the long term relationship between consumers and the products.

1.4 Aesthetics effect

Research shows that about a third of products buying decision making is based on packaging, along with consumers personal favor.

Good packaging design is sure to draw consumers’ attention on the goods, leading to their desire of purchasing goods. At least , their eyes may be fastened on the attractive packaging longer.

People’s aesthetic sensibility will be the comprehensive result of the following four aspects:

Typography–good Typography can strengthen readability of goods packaging, which benefits consumers a lot. They are willing to spend more time on reading the packaging.

Color–Firstly, color can be regarded as a good way to unify your brand on a global scale. Secondly, different colors bear different impression on people. For instance,White signifies innocence, simplicity. Black signifies power, control, heaviness. Green signifies growth and harmony.

Ripple Effect–packaging is proved to be especially important when consumers show strong attention to it. For such consumers, their interest in one product maybe mainly depends on the packaging. It is reported that about 52% of online consumers are likely to buy the same products again if the packaging is premium.

2. Share your packaging

Many young people like to show the product through social media they ordered online with good packaging, especially when the packaging is beautiful or interesting. This market potential power can also be made full used of by business.

A consumer may snap a photo of the packaging and share it on Facebook, then help company attract new consumers.

3. Ways of making impressive packaging

3.1 Optimize product packaging

Try to make your packaging pretty, creative, attractive. In a word, it should impress consumers as much as possible.

So how to take advantage of the power of packaging should be taken into consideration in order to introduce your products or market your brand to potential buyers.

3.2 Be green

As we advocate Sustainable development in modern society, Sustainable packaging becomes popular today. So recyclable packaging materials shall be the favor of consumers and our environment.

3.3 Be innovative

Design different packaging for different items, and try to think of innovative ones instead of imitating others’ packaging.

3.4 Provide premium experience

premium experience can be provided to consumers if product packaging is premium since those ones are expected for expensive products. Moreover, premium packaging will sure to add value to products.

3.5 Show brand feature

A brand feature, the products function,or the products’ consumer objects shall be well reflected in packaging design, including icons, texts and colors.

3.6 sample packaging

The package are mainly considered to protect products inside and beautify the product. Therefore,necessary content and text shall be better to be included

3.7 Show your brand

.If consumers see your package and can easily think of your brand, that must be quality and effective package.If not, your brand is sure have to be put on the Packaging.

3.8 offer consumers an experience

Food product package shall make people mouths water. Toy product package shall stimulate kids’ playing desire.

3.9 Take advantage of other resources

By virtue of Software and internet tools, you can easily envision the packaging design that suits your products best. With the help of some programs, creating your packaging and product images will become easily and quickly too.

Take your products, consumers, and packaging design into consideration,product packaging will become a powerful tool for you to exploit and expand the market.