Author Archives: Jane

A Complete Guide for Paper Bag Purchasing

This post is a complete guide for business owners, packaging buyers and marketing directors who need purchase the RIGHT paper bags.

Know your target

When it comes to ordering a paper bag, you need set your target first. This is essential for you to choose the right materials, print design and finish afterwards. Surely you won’t pick the plain kraft paper materials while you want to promote your brand if you own a fancy fashion clothing boutique.

To know your target, just ask yourself this simple question. What funtions would you like the paper bags perform for you?

The paper bag usually has two primary funtions, carrying and marketing. Paper bag help customers carry items easily and conveniently. Also it is a great marketing tool for business owners to increase their brand recognition, which opens new window to oppurtunities.

So which one is your priority?

If you just want to make your customers carry the products easily, it is the strength and durablity that you need focus. It would really be a shame if the wine bottle falls out of the bag and breaks just because the bag is not strong enough. Usually a plain kraft bag would be ok.

However, things will be quite different if you need a high impact paper bag to promote your brand and leave consumers a deep impression. You need take all factors into consideration, including handicraft details, paper materials, rope handles, print design as well the finishes. A little mistake can have a disastrous effect.

Create the Dieline and Print Design Artwork

Let the printer provide an accurate and applicable template

Before you have a print designer create the print design for you, you would better ask your printer if they can create a dieline for you, then you can let the graphic designer put the print design on the template.

In China, most manufacturers are reluctant to provide the free dieline because they scare that you give the order to some other printers after you finish the dieline. They usually will let you put a deposit of 100-200USD and promise to give you 3-5 pieces color printed sample bags after the design is finished. In DE Printed Box, we provide our customers the accurate and applicable template without any charges ahead, because we believe that the good long-term business should be built on the mutual trust.

When you let a printer create the template for you, be sure to specify the length, width and height of the paper bag correctly. A mistake in the size specification can lead to frustration and a terrible waste of time for both. In China, the size is usually specified in the order Length x Width x Height, which is illustrated by the image below.

how to measure the length width height of a paper bag

Find a Print designer create the print design

With respect to the print design of the paper bag, knowing the difference between the general graphic design and print design is quite important. Particularly for the long run printing, it may save you tens of thousands of dollars.

The web design adopts the RGB mode while it is CMYK color mode for the printing. A pretty image design created with the RGB mode can have a fantastic display on the computer. However, it may look quite ordinary when printed on the press. It is because the RGB mode has the wider color range than the CMYK color mode. Refer to the post below to learn more about the color space for RGB and CMYK color mode.

Color Space for Human Eyes, CMYK and RGB

In one word, the professional designer knows how to choose the safe colors within the CMYK color space to create the appealing design and how to reduce the costs by using solid colors instead of the process colors. A print designer makes the whole printing process go more smoothly.

When the artwork is finished off, the PDF format is preferred, which represents the most universal adopted standard today.

In addition to the format, be sure to outline all the texts in the artwork in case there is any special fonts involved to create the design. If the printer’s computer lacks this font, the texts will be displayed quite weirdly, which makes the printer’s life quite hard.

About the font issue, some designers may have a different opinion, insisting that  a PDF format is enough. And the Adobe Acrobat can display the text quite well even if the text is missing. However, who knows the printing better than the printer? You would better listen to the advice of your printer. Sometimes, an outlined artwork is completely imperative when the artwork is terribly created mixing the print design with the dieline together. It may become the printer’s nightmare when the designer has nothing to provide but a JPEG image with very low resolution.

Choose the Proper Paper Material

Gorgeous paper bag begins with the right paper material that will deliver performance, quality and dependability for the product it holds and carries. Whether it be an exquisite shopping bag with the prominent spot UV varnished logo or a plain brown Kraft food bag, choosing the proper materials is critical to the marketing  and visual effect.
How do we choose the proper paper materials?

Paper Types for the Paper Bag

Three types of paperboards are mostly used in the paper bag printing, SBS C1S ( Solid Bleached Sulfate, coated on one side), CUK ( coated unbleached kraft paperboard) and specialty paper.

SBS C1S  ( Solid Bleached Sulfate, Coated on One Side)

SBS paper is a coated paper and contains at least 80% natural bleached virgin wood. It has the incredible physical properties, like brightness, whiteness and smoothness to make it very suitable for the high graphics printing of the paper bag. Study suggests that nearly 90% paper shopping bags are made of the SBS C1S paper thanks to its splendid printing quality on the litho offset press.  Major industries that use SBS:

  • Cosmetic and beauty products packaging bag
  • Gift and jewelry bag
  • Clothing packaging bag

In Australia, Hong Kong and China mainland, the C1S SBS is often referred to as the ivory board or art paper. And the art paper is slightly different from the ivory board. In the United States and Canada, people prefer to use the term C1S SBS.  We will use the term art paper in the description below.

CUK (Coated Unbleached Kraft paperboard)

Also known as the white Kraft paper, it is made of the solid unbleached board coated with a thin layer of kaolin clay, which contains at least 80% natural bleached virgin wood. It is extremely durable and is very suitable to make the heavy duty packaging and carrying bags.  Besides, it is very eco-friendly because it is 100% recyclable. The main usages include:

  • Frozen food packaging bag
  • Heavy duty packaging and carrying
  • Beverage carrying bag

Specialty Paper

One typical specialty paper is the black specialty paper with the matte black color. With either silver hot foil stamping or the spot UV varnishing, the paper bag made of this paper looks really gorgeous with a luxurious quality feel. Once before, we helped ProspektSupply in Canada produce a very unique luxury paper bag. We printed the logo (ProspektSupply) in black color and applied the spot UV varnishing on it, which turned out great. Also we use the black specialty paper to produce the paper bag for a well-known bank in China with the silver hot foil stamping for the texts, which looks terrific too.

Besides the black specialty paper, there are actually a lot of types to choose with various patterns and texture.

Paper Grammage and Thickness

Usually the more prestigious the packaging bag, the thicker the paper. Also the grammage and thickness of the paper material have a huge impact on the bag’s endurance.

Usually 157gsm (6-8pt), 210gsm (10-11pt) paper is recommended for the paper bag. And 300gsm (15-17pt) or above art pape can be used when a heavy duty packaging and carrying bag is in need.

The units to represent the paper grammage and thickness are quite confusing. People in China, Australia would like to use the grammage to measure the paper thickness, while the unit pt is used in North America. We have published a post in our blog before to illustrate the conversion between the pt and grams. You can learn more there.

Paper Grammage (gsm) and Thickness (pt) Conversion Table

Select Appropriate Paper Bag Handles

The handle plays an important role in the bag’s performance, aesthetically and functionally. With a good handle, the paper bag can be used for months to a year sometimes thanks to its amazing endurance. There are usually two types of handles are used, the grosgrain ribbon handles and the rope handles.

For rope handles, 3 types of materials are mostly used, the nylon, cotton and the paper. Among these materials, the nylon has the best durability and endurance; the cotton rope handle is the most popular handles used for the paper bag, which has the most wonderful touch in hand; and the paper rope handle can make the paper bag like a piece of great artwork with the help of the top packaging designers.

With respect to the price , the nylon usually costs more than the paper. The cotton handle is the cheapest at around one cents. Generally, the cotton rope are mostly used which has the best hand feel.

Besides, when the paper bag is particularly big, we need use the rivets to fasten the handles to the paper bag.

Apply the Proper Finish

The printing finish adds a luxurious quality feel, turning the ordinary paper bag into an extrodinary artwork.

The laminating makes the paper bag water-proof and more durable. With the glossy laminating, the paper bag will look very shiny, clear and eye-catching. The matte laminating gives the paper bag a very smooth and soft texture, looking more elegant and luxurious.

In the mean time, the spot UV, hot foil stamping, embossing and debossing can also be used to produce an upscale paper bag.

Every finish can have a splendid effect on the paper bag if they are used in the right context. Therefore, each finish is just different but no less at all.

DE Printed Box is a professional paper packaging products manufacturer, which can provide you the best packaging solution with the upscale and luxury feel. Email at to learn more.




01. The Dieline

free packaging design resouces and websites

在The Dieline中你可以查看全世界最优秀的包装设计作品。


02. Packaging of the World 世界包装

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03. 可爱包装 Lovely Package

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04. 包装设计杂志 Package Design Magzine

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05. Pinterest

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存档着数十万的创意图片,我们不得不把Pinterest列在其中。只要你在搜索框中轻轻地输入“package design”, 下面就静静等待无数的优秀作品出现在你的眼前。作为社交网站一个广受欢迎的主题,当你下拉网页的时候,你会发现它就像一个没有尽头的页面,布满了无穷无尽的包装设计作品和方案。

06. 包装设计档案 Packaging design archive

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07. Packaging Design Served

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查看一下Packaging Design Served上不可思议,令人惊讶的包装设计作品。它是Behance的分支,在标签设计和广告中颇具特色,作品都有着顶尖的水平。从鞋子,医药包装到酒精,电子产品包装,无论什么产品,在这里你都可以找到数页不同层次艺术家创作的作品。

08. 设计之家



设计之家是中国的一家专业设计及素材共享门户网站。内容涵盖平面设计、工业设计、网页设计、CG、设计教程、环艺设计、艺术、素材等。2006年建站以来,一直致力于传播先进设计理念,推动原创设计发展, 拥有大量的原创和第一手国外优秀设计资源,受到广大设计师的广泛关注。

09. Ambalaj

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细细地品味一下设计师Kristina de Verdier的博客,相信她的包装设计作品案例一定可以引发你的创作灵感。

Ambalaj实际上是包装设计师Kristina de Verdier的一个个人网站。但是,如果你要查询一些激发灵感的作品案例,那么她的博客一定不容错过。在这里Verdier精心地挑选了来自世界各地的最新优秀作品,并在网站上面生动地描述这些作品为”新型材料,可持续信息,包装结构,图形设计和美丽的品牌故事“。

10. Behance

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Behance是大名鼎鼎的Adobe家庭中的一员,汇集了全球最优秀的包装设计作品,正如同官网信息描述中所说的那样,”Showcase and discover the latest work from top online portfolios by creative professionals across industries“.

11. 三视觉

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12. The Packaging Design Blog 包装设计博客

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1. 50 Insanely Creative and Stunning Packaging Designs


Jacqueline Thomas 发表的这篇包装设计博文列举了50个优秀出色的包装设计案例,创意非凡,疯狂炫目。你可以从中学习技巧,吸收灵感,创造出令人瞩目的包装设计。



Shanghai DE Printed Box is an export-oriented custom paper box manufacturer located in Shanghai of China. The company supplies the various printed paper boxes, corrugated boxes, rigid boxes and custom luxury paper bags.

A Glossy T-shirt Packaging and Mailing Box


A T-shirt Packaging Box With The Clean And Neat Feel

Traditionally, the telscope box style is very popular among the T-shirt and underwear packaging. The box has a top cover and a bottom base, which are seperate. And it is made of the SBS or CCNB paperboard with the very beautiful offset printing and finish. However, the box is easily crushed during the transit and distribution. When the products are in the hands of the consumer, they are wrinkled and damanged, looking very bad.

T-shirt packaging and mailing box

T-shirt Packaging and Mailing Box

T-shirt Packaging Box Details

Recently Paul from Seymour Whyte Constructions Pty Ltd lets us create a T-shirt box which is quite different. The box need be strong and elegant and suitable for mailing. Therefore, we adopt the new box style, paperboard material and printing for the packaging box. Below are the details:

  • Litho-laminated packaging made of the single face E flute corrugated board lined with the 300gsm CCNB paperboard.
  • Roll End Front Locked box style with the dust flaps
  • Very limited color(black color + Pantone 3459 C) and shape (only arrows + logo) used to create the print design.
  • White liner paper inside to give the box a white clean inner surface
The T-shirt Box Can Be Flat Shipped

The T-shirt Box Can Be Flat ShippedUnique Points of the T-Shirt Box

What are special or the unique points of the package above? You may wonder. Here are why.

  • Litho Laminination: a litho-laminated box can have both the structural strength of the corrugated carton and the aesthetics of the paper folding box.
  • The R.E.F.L box structure are strong enough to prevent the box from damaging during the mailing; quite resistant to rough-handling.
  • The simple design gives the box a very clean and neat feel, a perfect match for the T-shirt packaging. Business people always want to give their clients an organized impression.

White Inner Surface

Shanghai DE Printed Box is a China medium-sized custom paper box manufacturer and packaging solution provider with facilities around 100,000 square meters in total. The company exclusively specializes in the supply and export of the custom paper boxes, including the paper printed boxcorrugated printed boxcosmetic paper boxrigid paper box, cardboard gift box and custom paper bag. If you have any questions about the custom paper box, or would like us to give you a price quote, please do not hesitate to contact us by giving us an email.