Category Archives: Packaging Design

Get inspired to create your unique packaging design.

The Process Of Packaging Design

There are six steps in the process of the packaging design. They are business analysis, market research, similar package study, new trend understanding, information collection and packaging solution plan.

Business Need Analysis

In the beginning of the packaging design, the designer should communicated effectively with the business. Thus, he can fully understand the company need. First, he needs to confirm what purpose the company wants the package to achieve. Then, he should know clearly what ideas, feelings, thoughts and culture the business wants the packaging box to convey to the customer. Last, the designer should put forward his professional advice and solution based on the customer need.

Market Research

The market research is a step to know the market. At this stage, the designer goes to the shopping malls to study the similar products package. He talks with the managers to learn about the sales and trends of the market. Meantime, he talks with the product buyers to know their real thoughts about the printing and finish of the paper printed boxes, cans, bottles, bundles and bags.

A full understanding of the market can help the package stand out in the store and win the competition.

Learn About Similar Package

The study of the similar packaging of the product can make the designer stand on the shoulders of the giants. The colors, styles and layouts of these packages can give the designer inspiration and creativity. It helps the designer to have flexible packaging solutions.

Know the New Trend

The new packaging style can vintage, modern or nostalgic. The popular color can be red, blue or champagne. The new material can be plastic, glass or paper. It is important to know the new trend of the packaging. At present, the green packaging becomes the trend. The kraft paper boxes and cartons become popular because it looks more natural. And it is recyclable. Moreover, the custom paper boxes and paper bags begin to replace the plastic packaging on some occasions, because they are more environment friendly.

Collect the Information

The information includes the possible texts and images that might be used on the package. The designer usually get these materials from the businesses. In the same time, he should study the related local laws of advertising and packaging. The library and web are the primary sources. Furthermore, the consumer psychology is an important factor, too. For example, Gestalt psychology has played an important role in the modern packaging design.

Whether the collected data is comprehensive, complete, accurate and reliable, is related to the success or failure of the entire design. The designer should be fully prepared before he proceeds to the next stage.

Packaging Solution

After the preparation is done, the designer begins to work on the packaging solution. It is a process of artistic creation. During the process, the designer has tens of thousands of creative ideas, among which he selects the most appropriate ones.

There are three key points that the designer should clarify for a good packaging solution:

Business brand

It embodies the company value and culture. The paper printed package should imply these elements and affect the potential customers unconsciously. In addition, the designer should consider the factors of nation, region, country and culture.

Packaging Style

The designer should clarify the packaging style based on the product’s function, grade, category, characteristics and place of origin, as well as the packaging materials. Then according to the design style, he decides on the colors, layout, printing and finish. Also, he should highlight the special features of the product. For example, when a new version of iPhone is released, the new function and features are usually highlighted on the rigid paper box by the finish of spot UV or foil stamping.

Sales Target

For the artwork design, the sales target should be clear. The designer should be know exactly who will buy the products. He is supposed to know their preferences and economic conditions. Thus, the package can finally promote the sales of the products.

Key Points of Packaging Design


Most importantly, the package is supposed to convey product information clearly and accurately. Next, the package designer should strive to have a bespoke design for the products. A bespoke design is a custom design, reflecting the individual personality of the product and the company. It should be unique and novel. Thus, it can attract the consumers’ interest instantly, then arouse the purchase desire.

Therefore, a professional designer should fully study the character of the product and the business before the start of the package design.

Besides, a good package should have the accurate customer targeting. In other words, a designer should know exactly who will buy the products. The customer can tell if the goods meet his need immediately.

Below are the factors for the customer targeting.

  • Region and country
  • Customer age and gender
  • National custom and taboos


The words and images on the package should be concise. To put it another way, simple but effective words, and eye-catching images and graphics can make a person understand a product at a glance.


A new, original and unusual design can always appeal to a new customer instantly. It is a man’s nature to prefer the new package to the old. For instance, a traditional food of a novel package can increase its sales greatly. A simple kraft paper box for food may look more attractive when it replaces a full color printed box.

kraft paper box for food packaging


Sincerity is the inner quality of a professional package. It is about the trust of the company and the product. The design on the bottles, boxes and trays should give people a solid and credible feeling. It is a feeling of quality, reliability, honesty and truthfulness. It gives the customers confidence to buy the products.

A good designer will never everĀ use false graphics or text to mislead consumers. This will eventually ruin the image of the company and affect the sales of the product. When a company loses the trust of consumers, its life is over.

Function of The Packaging

The packaging function is the role the package plays on the packed products. And the role depends on the effect that businesses want to have. There are mainly 3 purposes to use a package: protection, convenience and marketing.

Keep the products safe

Protection is the first requirement of a good package. For instance, a glass bottle for juices can not break into pieces during the storage and shipment. And a kraft beer carrier is supposed to be durable when a man carries the beer bottles home. Similarly, an electronics paper box should have good cushioning performance to keep the items safe inside.

Before a box of chocolate is carried home by the consumer, it has visited many placed. In the beginning, the workers put the chocolate into a custom printed chocolate box. Then the individual boxes are packed into the corrugated cartons. After that, the cartons are loaded onto a pallet for the delivery to the shopping mall by the forklifter. Next, the cartons are stacked together in the warehouse. Finally, the chocolate paper box is displayed on the shelf of the groceries.

chocolate paper box

In the entire process, the chocolate bespoke paper box should be protected from shock, squeezing, vibration, collision, humidity, light, gas, bacterial pests, etc. A little mistake might affect the chocolate sales. Therefore, the packaging designer must consider the box structure and material well.


Convenience is the second important function of the packaging. For the businesses, ease of packing, delivery and storage is what they would like to have. For the end customers, convenience of carrying, opening and usage plays a big role on the customer experience. For example, an auto bottom paper box can be assembled within minutes on the production line. Consequently, the businesses can save time and costs. Likewise, the cookware cartons usually have a plastic handle, then a housewife can easily take a pot or cooker home.

Corrugated Box With a plastic handle, cookware paper box

Sales and Marketing

The ultimate purpose of a business is to have profit from the sale of the products. The sales and marketing function has become part of the product. An excellent design can well improve the sales of the company. Therefore, promotion is one of the most important function of the printed packaging.

Consequently, the package becomes the silent salesperson in the shopping mall. The visual effect is intelligently design to meet the psychological need of a customer. For example, the cosmetic paper boxes usually have the exquisite printing and finish outside to interest the young office ladies. Moreover, the paper box designer chooses the words and images carefully to arouse the desire. Then a potential client can become a real consumer.

cosmetic paper box