5.2 Analysis of China paper packaging companies
5.2.1 Yutong Technology
126.96.36.199 Company profile
Shenzhen Yutong Packaging Technology Co., Ltd. (Yutong Technology) was established in 2002. It is a leading provider of overall packaging solutions in the paper packaging industry. Its main product business includes color printed paper boxes, gift paper boxes, rigid paper boxes, manuals, corrugated printed cartons, boxes and other products as well as smart packaging , Environmental protection packaging, functional packaging and other industry solutions, the service industry covers food and beverage, electronic communications, daily chemical, health, cigarettes. Yutong Technology is a leading company in the industry.
In 2017, the company’s operating income reached 6.95 billion yuan. Yutong Technology ranked first in the “2017 China Top 100 Printing Enterprises” list released by the industry authoritative magazine “Printing Manager”. Yutong Technology pays attention to technology and product research and development. The innovative research and development platform owned by the company focuses on the theoretical research of packaging, printing, printing and other technologies, material and product engineering experimental testing, product process design research and development and other fields. The company has made certain achievements in the development of packaging and printing technology. It has developed intelligent packaging, digital watermark anti-counterfeiting and other high-tech and applied them to various paper packaging products. While highlighting its technical strength, it also enhances the attractiveness of products. Power and practicality. In addition, Yutong Technology participated in the drafting of 36 industry standards related to printing and packaging, reflecting the company’s R&D accumulation in the industry.
188.8.131.52 Main Products
Yutong Technology’s products mainly include color boxes, gift boxes, manuals, stickers, corrugated boxes and paper trays (see Figure 5-). Color box is the main source of income of Yutong Technology. In 2017, the operating income of color box accounted for 74.5% of the overall revenue. The color box not only has the function of packaging products, but also has the function of beautifying the goods. Since the color box has a certain design content, the main color box products have a certain effect on the overall profitability of Yutong Technology. In addition, the operating income of brochures and carton products is relatively small, each accounting for less than 10% of operating income.
184.108.40.206 Competitive advantage
(1) Strong R&D and innovation strength
The innovative research and development platform owned by Yutong Technology includes in-depth research and accumulation in many fields such as theoretical knowledge and technology research, material engineering experiments, and industrial design. The research institute established by the company has been tracking the cutting-edge and cutting-edge technology of the industry for a long time, focusing on researching new packaging technologies such as smart packaging, functional packaging, and environmentally friendly packaging. At the same time, it is deeply engaged in research in high-end anti-counterfeiting technology, three-dimensional printing 3D printing technology and other fields. And accumulating. The company has established a 3D printing technology engineering laboratory, a nano intelligent coating material engineering laboratory, a digital and anti-counterfeiting printing engineering technology research center, and promotes the application of core technologies in the industry and the transformation of research and development results into various paper packaging products.
Technological breakthroughs and product innovations have laid a solid foundation for the cultivation of industry-leading talents and the establishment of high-end research platforms.
In addition, Yutong Technology has formed a strategic cooperation with China’s first-class scientific research institutions to contribute an important force to the company’s scientific research strength through the integrated market operation of “production, study and research”. With the concerted efforts of internal and external research and development entities, the company has achieved numerous research results. As of the end of 2017, Yutong Technology has obtained 208 patents including invention patents, utility model patents and design patents, and participated in 43 countries and The formulation of industry standards.
(2) Broad and high-quality customer resources
Yutong Technology has a large number of high-quality customer resources. The company serves many industries such as food and beverage, electronic communications, household chemicals, and health. Most of its customers are leading brands in various industries, such as Nestle, Dove, Luzhou Laojiao in the food and beverage industry, and Huawei and Samsung in the electronic communication industry. , Sony, Mary Kay in daily chemicals, Infinitus in the health industry, etc.
Paper packaging products not only meet the basic and necessary functional requirements such as protection and cushioning, but also play an important role in enhancing the aesthetics of products and the aesthetic experience of users. Good appearance design is a necessary guarantee for product brand premium. The cooperation between Yutong Technology and leading brands in various industries is of great significance to both parties. The paper packaging products provided by the company provide customer products with functional protection and beautification of commodity packaging. High-quality customer resources are Yutong Technology’s profound Evidence of technical strength, excellent product design, and high-quality product quality will greatly help enhance the company’s reputation and popularity in the industry, and will help the company further expand its high-quality customer base.
(3) Global business layout
Yutong Technology has a complete global production and service system (see Figure 5-). In China, the company has production bases in key cities in East China, North China, South China, and Southwest China. Through a nationwide service network, the distance with customers is shortened, the cycle from product production to delivery is reduced, and industries with a small service radius are broken. Limit, improve response speed and service quality.
Internationally, the company has production bases in Hanoi, Ho Chi Minh, Bac Ninh, Vietnam and Bangalore, India, and a service center in San Jose, USA. The company’s international production and service layout is an important measure to conform to the general trend of global industrial transfer, optimize product cost structure, and enhance brand advantages. It will help brands establish a foothold in China, enter the world, and gradually enhance international competitiveness.
5.2.2 Hexing Packaging
220.127.116.11 Company profile
Xiamen Hexing Packaging and Printing Co., Ltd. (Hexing Packaging) was established in 1993 and has 6 holding subsidiaries. It is a large-scale integrated packaging enterprise covering the entire industrial chain of paper packaging product design, production, sales, distribution and service.
The main products of Hexing Packaging include color boxes, cushioning packaging materials, books and periodicals, corrugated boxes, etc. The main service industries include electronic communications, food and beverage, home appliances, daily chemicals, express delivery, and e-commerce retail. The company has a vast and high-quality customer resources, most of which are leading brands in various industries, including Dell, Yili, Mengniu, Procter & Gamble, SF Express, China Resources, etc.
Hexing Packaging is a well-known brand in the industry. It has successively won honorary titles such as “China Packaging Leading Enterprise” and “Advanced Technology Enterprise”. The company was listed on the Shenzhen Stock Exchange in May 2008. After listing, the company’s management has become more standardized, and its industry influence and brand awareness have been further enhanced. Relying on outstanding brand advantages, broad production capacity layout, advanced production management system, and high-quality product quality, Hexing Packaging ranks in the forefront of the industry, with operating revenue of 6.32 billion yuan in 2017, ranking second only to Yutong Technology .
18.104.22.168 Main products and services
The main products of Hexing Packaging include honeycomb cardboard, pulp molding, books and periodicals, corrugated boxes, etc. (see Figure 5-). In addition, in response to the special needs of customers, the company also offers services such as pre-printing and color printing. Pre-printing is the pre-printing of specific product icons, brand patterns, explanatory text, etc. on the roll of corrugated paper. The company has 5 pre-printing centers nationwide and more than 20 subsidiaries nationwide All are equipped with pre-printing equipment and supporting technology, which can fully meet the needs of customers for pre-printed products.
22.214.171.124 Competitive advantage
(1) Scale advantage
After years of intensive cultivation, Hexing Packaging has developed into a large-scale enterprise with 6 wholly-owned subsidiaries, nearly 30 production bases, and the largest number of corrugated box market segments in the country. The company’s scale advantage has created a favorable economic environment for the company’s further development in terms of raw material procurement and product production services.
In terms of procurement, the cost of raw materials accounts for a relatively large proportion of the production costs of paper packaging products. Therefore, fluctuations in the prices of raw materials in the upstream of the industry have a huge impact on the operating conditions and profitability of paper packaging companies. Relying on its scale advantages and industry reputation, Hexing Packaging has been able to form long-term and stable cooperative relations with upstream suppliers, purchase raw materials in large quantities at lower prices and avoid the adverse effects of price fluctuations, which is conducive to strengthening the management and control of raw material costs.
In terms of production services, Hexing Packaging has a nationwide production service layout, with production bases covering Southwest, Central, South, North, and East China regions (see Figure 5-). The national industrial layout helps the company to narrow the distance with customers, improve service efficiency, the response speed of the supply chain, and strengthen the control of channels.
In addition, the advantage of scale helps Hexing Packaging to produce synergies in R&D, production, sales, logistics and distribution, and lay a solid foundation for the company to continue to build barriers to competition.
(2) Supply chain cloud platform
Hexing Packaging launched the “United Packaging Network” network operation business module in 2017. This module is a supply chain cloud platform built by the company based on “Packaging Industry + Internet”. It aims to integrate the upstream and downstream of the industrial supply chain through the Internet. “,” “business”, “funds” all levels of interconnection, to provide customers with packaged, efficient and convenient product packaging services.
The supply chain cloud platform provides five major services: “Order Bao”, “Chuangketong”, “Chuangketong”, “Collective Procurement Link”, and “You Caitong”. The advantages of the platform are as follows:
①Gather high-quality customer resources for packaging companies in the industry, increase the opportunities for companies to obtain orders, and increase capacity utilization;
②With the help of the platform’s scale advantages, focus on purchasing raw materials for participating packaging companies to avoid the risk of raw material price fluctuations , Reduce procurement costs;
③ fully integrate supplier resources, packaging enterprise resources, and downstream customer resources to enhance information transparency and visibility.
At present, Hexing Packaging’s cloud platform has many cooperative merchants including Coca-Cola, China Construction Bank, Bull, and Jumei Youpin. As the strategic plan of Hexing Packaging’s “10 billion manufacturing, 100 billion service”, the supply chain cloud platform service will help the company promote the process of informatization and intelligentization of packaging services, integrate industry resources, and strengthen industry influence.