Category Archives: Packaging Design

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Commercial Packaging And Industrial Packaging

Packaging Classification

According to function, packaging can be divided into 2 major categories. One is the commercial packaging, and the other is the industrial packaging. In the daily life, most printed paper boxes are commercial packaging and most corrugated boxes are industrial packaging.

Industrial Packaging

Transportation and Storage is the primary purpose of the industrial packaging, which is widely used by the factories and shopping malls. Therefore, it is also called transportation packaging, or storage packaging.

Industrial Packaging

Corrugated Shipping Carton

Protection is the major focus of the packaging designer. In other words, the packaging must have good cushioning performance to keep the goods safe during the shipping process. It must be durable. Moreover, ease of transportation and storage is important too. For example, the corrugated shipping cartons must be strong enough to endure the Edge Cush Test and Mullen test, then it can protect the products effectively. At the same time, it should have the proper size, then the trucker can load them easily and safely. If the size is too large or too small, it may introduce extra costs for the shipment.

In addition, the industrial packaging needs to be recyclable. Then the factories can reuse it to save costs.

Commercial Packaging

The commercial packaging is designed to face the individual consumers directly. Its principal purpose is to attract the attention of the consumers and arouse their shopping impulse. Thus, the business sales can be promoted. It is usually custom made. We also called it bespoke packaging or custom packaging. For example, the cosmetic paper boxes, retail paper boxes or rigid paper boxes usually have the custom size, printing and finish. They have the full color printing and gorgeous finish to impress the consumers.

Therefore, the design must have an accurate customer positioning, and strive to meet the psychological needs of consumers.

commercial packaging

Retail Packaing

 

 

 

The History of China Packaging Design

As a container, packaging is indispensable for human survival. It is a way to store and protect food and daily necessities. At first, people used leaves, shells, shellfish and other natural materials to wrap things. With the progress of productivity, man has created man-made packaging containers.

According to archaeological research, Peking Man (450000 years ago) was the first group of people in the world to use fire and stone tools. By the time of Upper Caveman (17000 years ago), mankind had learned to make fire artificially and preserve the fire. As a result, this improved man’s ability to dominate nature greatly.

With the help of fire, our ancestors invented pottery for cooking and storage. Man’s basic living conditions became better. As early as the Neolithic age, our ancestors had created pottery. They were the oldest packaging containers. For example, the pottery of Peiligang culture has been around over 8000 years old. They are widely used as storage containers, practical and beautiful.

pottery bowl with decorated finish

Pottery Bowl With Decorated Fish

The story, Buying The Box And Returning The Pearl, happened during the Spring and Autumn Period of China. In the story, a man planned to buy a pearl in a jewelry store. But the beautiful appearance of the pearl box attracted him deeply. Surprisingly, after the purchase, he returned the pearl and only kept the gift box. To some extent, we can know from the story that the craft level of the packaging then was very high.

BUY THE BOX AND RETURN THE PEARL

Buy the case and return the pearl

In ancient China, some package were made from the wood, bamboo and other natural materials. While some other package were artificial pottery and bronze ware. These containers were simple, elegant, practical and beautiful.

paper printed box

Paper Printed Box With China Elements

The first paper packaging appeared probably in the Tang Dynasty. Then, China was prosperous in politics, economy and culture. The paper was widely used for the packaging of tea and food.  By the time of Song Dynasty, people began to use the copper plate to print the paper package. The various paper printed box appeared. They were very pretty. In the China History Museum, you can see a copper plate from the Song Dynasty. The image pattern is a white rabbit.

Shanghai DE Printed Box is a leading China paper box supplier and manufacturer. It provides the packaging solutions to the various industries world wide.

Overview of Packaging Design

1. Definition of packaging

Packaging is an inseparable part of modern commodities, and it plays an important role. At present, packaging has become an important link in the market economy.

From a narrow perspective, it is using various materials to wrap the goods. In Chinese, we write the word package as in the picture below. As you can see, the fetus stays in the mother’s womb. It vividly illustrates the meaning of packaging.

In nature, walnut shells are the package of walnut kernels, and orange peels are are the package of orange flesh. In one word, packaging is everywhere at all times.

packaging design, paper printed box

However, from a broader perspective, packaging is the combining of technical and artistic means. The goal is to improve the commercial value of products. To put it differently, it is to protect, beautify and promote the product.

The packaging design entails multiple elements, such as materials, shapes, sizes, colors, printing, and visual perception. It is a comprehensive discipline. For example, the cosmetics packaging design should consider the bottle shape, size, color, material, texture. Meantime, the designer also should think over the outer custom paper box style, printing and finish.

2. Packaging design characteristics

Packaging design is unique from pure art such as painting, because the designer can not express his thoughts and feelings as he wishes. He must consider the manufacturer, consumer and clients.

In fact, the package designer should combine technology and art intelligently. He needs fully use the particularity of materials and equipments. Then he can use the favorable factors and avoid the unfavorable factors. At the same time, he should have a good understanding of the designing process.

The goal of the packaging design is very clear. It must eventually face the consumer. The target is not the product itself but the person. For this reason, the package must reflect the interests and spiritual need of the consumer. Ultimately, it can guide consumers to place the order. This is the key point.

3. Importance of packaging design

The marketing economy has made packaging deeply embedded in the daily life. It fully reveals its significance.

First, it is a carrier for conveying product information. It can silently respond to all inquiries from customers. Today businesses have seen packaging from a new perspective. It changes from protection to marketing.

Second, it focuses on the consumers need in terms of psychology, as well as ease of use and storage. The package needs to suit various consumption levels.

Today, companies have tried all means to enhance its competitiveness. Accordingly, they pay a lot of attention to their paper printed boxes and packaging bottles. They try to stay ahead in the long run. No doubt, retail packaging design has become an important part of marketing decision.

Therefore, packaging design should be smart. First, a clear customer positioning is essential. Otherwise, consumers will resist the product. Second, the packaging designers should be professional and creative. Third, he should also consider environmental factors and move towards green printing and packaging.

paper printed box

A custom paper printed box for takeout food

As a leading China paper box supplier, we provide the packaging solutions to the various industries worldwide.