Creating competitive advantage with product packaging

Bo Rundh, Department of Business Administration, Karlstad University, Karlstad, Sweden Abstract Purpose – The purpose of this paper is to study how packaging and packaging design can contribute to competitive advantage for marketing a consumer product. Design/methodology/approach – Different influences from actors in the packaging design process are discussed in a conceptual model. A single …

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An Overview of the Reducing Principle of Design of Corrugated Box Used in Goods Packaging

Jing Chena, Yao-li Zhanga, Logistics School, Beijing Wuzi University, Beijing, 101149;Jian Sunb, Mengniu Diary (Beijing) Co. Ltd, Beijing, 101107. Abstract This study summarizes the reducing principle of design of corrugated box used in the goods packaging. Then it makes a term-by-term analysis on the selection of raw materials for paper boxes, the optimization of prism …

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Design For Manual Packaging

S.G. Lee and S.W. Lye School of Mechanical & Production Engineering, Nanyang Technological University, Republic of Singapore Source: International Journal of Physical Distribution & Logistics Management ISSN: 0960-0035 Article publication date: 1 March 2003 Keywords: Packaging, Printed Paper Box, Rigid Paper Box, Design, Costs, Efficiency, Productivity Abstract Packaging costs (direct labor and material) account for a …

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