Design positioning is a psychological strategy to make the brand and product hold a favorable position in the consumer’s mind. Consequently, the consumer thinks of a particular brand first when he plans to buy something. It proves to be an effective marketing approach. It increases the brand awareness and sales of the company. The package […]

There are six steps in the process of the packaging design. They are business analysis, market research, similar package study, new trend understanding, information collection and packaging solution plan. Business Need Analysis In the beginning of the packaging design, the designer should communicated effectively with the business. Thus, he can fully understand the company need.

Accuracy Most importantly, the package is supposed to convey product information clearly and accurately. Next, the package designer should strive to have a bespoke design for the products. A bespoke design is a custom design, reflecting the individual personality of the product and the company. It should be unique and novel. Thus, it can attract

The packaging function is the role the package plays on the packed products. And the role depends on the effect that businesses want to have. There are mainly 3 purposes to use a package: protection, convenience and marketing. Keep the products safe Protection is the first requirement of a good package. For instance, a glass

Packaging Classification According to function, packaging can be divided into 2 major categories. One is the commercial packaging, and the other is the industrial packaging. In the daily life, most printed paper boxes are commercial packaging and most corrugated boxes are industrial packaging. Industrial Packaging Transportation and Storage is the primary purpose of the industrial

As a container, packaging is indispensable for human survival. It is a way to store and protect food and daily necessities. At first, people used leaves, shells, shellfish and other natural materials to wrap things. With the progress of productivity, man has created man-made packaging containers. According to archaeological research, Peking Man (450000 years ago)

1. Definition of packaging Packaging is an inseparable part of modern commodities, and it plays an important role. At present, packaging has become an important link in the market economy. From a narrow perspective, it is using various materials to wrap the goods. In Chinese, we write the word package as in the picture below.