6 Most Common Packaging Mistakes You Should Avoid

By Ashly William

Packaging plays a very important role in retail. Apart from keeping items concealed and safe, it’s important to use packaging that attracts customers and speaks to your target market. The most important aspect of packaging is to put in mind is matching your brand and being appealing to customers. It is a wonderful idea to think outside the box when selecting packaging to make your brand different from competitors. Below are the most common packaging mistakes you should avoid.

Packaging mismatching with your brand

Business owners have to always put their brand on the forefront. This also applies when selecting packaging. The appropriate packaging should enhance your brand’s capacity to attract and speak volumes to your target market. This will ensure that every packaging is geared towards promoting your brand. Being innovative is the solution to packaging that will serve the best of both worlds. Mismatched packaging is confusing to customers and a waste of resources. For example, a paper printed box perfectly matching with your brand can to a great extent improve your brand awareness.

Neglecting to use green packaging

There is a growing trend to embrace green strategies in business. This requires being mindful of the material for your packaging supplies. Using green packaging will set you apart from other businesses in the market. Additionally, it makes green-conscious customers more likely to shop from your store. Packaging from recyclable materials is biodegradable limiting build up of landfills. Customers are less likely to worry about litter since the packaging might be reusable. The best thing about sticking to green packaging is the low transport cost lessening your carbon footprint.

Failure to brand your packaging

In today’s fast-paced economy, people have a lot to think about. This is where marketing managers have to find ways to make the brands stick around much longer. A wonderful idea is to use custom packing in your business. Fortunately, you can purchase quality wholesale packaging  that can be customized online. This will keep customers remembering your brand longer. Using reusable packaging allows customers to use the packaging multiple times all along spreading the word about your business.

Skimping on packaging cost

It is very important to ensure that the packaging matches the item ethos. The quality of your packaging can determine consumer-buying decisions. Premium quality items put in low-quality packaging makes the item less appealing and looking cheap. Alternatively, putting cheap items inexpensive packaging isn’t a viable idea. It is very important to ensure that the packaging brings out the perceived value of the product. This will make the item more appealing to customers and generating sales.

Using more packaging than required

Items come in various shapes and sizes and so do packaging. Under-packed or over-packaged goods cause immense frustration and a negative experience for consumers. It is very important to think about creating a pleasant unwrapping experience. Minding about the packaging size is also very important. The right packaging should be proportional to the actual item making product access easier. Properly sized packaging will not make customers feel deflated thinking that the product would have been bigger than the packaging.

Getting packaging from different sources

Depending on your items, each requires particular packaging. It is a good idea to select a packaging supplies distributor with a range of products. Shopping from a one-stop center for packaging material saves effort, money, and time. You will have to handle the same purchase process multiple times when dealing with suppliers of various packaging materials.

Sourcing supplies from various supplies comes with quality concerns. Vetting the reputation and quality of products from multiple suppliers takes time and effort. Keep in mind that there are other tasks to handle. In addition, not all the suppliers might offer products of the same quality. Using a single distributor allows shopping supplies from a single account. Since you’re likely to buy in bulk, you might win massive discounts like free shipping.

Bottom line

Choice of packaging matters significantly in the retail sector. The right packaging should make your items more appealing to customers and branded to promote brand exposure. It is very important to find a reputable supplier with a range of packaging supplies for your various needs. Shopping from one supplier saves time, allows buying at wholesale price, and making return purchases easier since the company already has knowledge of your packaging requirements.

About Ashly William:

Ashly William is a freelance writer, with years of experience, creating content for varied online portals. Her content is published on many national and international publications. She love to write about Education and Business Services.

When Embossing Comes Across Foil Stamping

With the embossing finish, letters and images of the logo raise in relief from the paperboard. Thus, the logo stands out. While during the foil stamping process, the brilliant color on the foil paper is partly transferred to paperboard under the pressure of the engraved die, impressing a glittering logo on the paper printed box. Hence, when embossing comes across foil stamping, a printed paper box starts to be under a glamour, being attractive, alluring and extravagant.

Recently we made such a custom paper box for a client from UK, which gives us an opportunity to tell our customers more details by pictures.

paper printed box with foil stamping and embossing
When embossing comes across foil stamping…

This is a custom paper box for the coffee packaging with its brand name JEEVES & JERICHO embossed and foil stamped. The color of the foil is glossy black, glittering brightly by reflection of the light. Thus, the customers can recognize the brand easily in the store. Besides the logo texts, the black stars on the sides also have a glossy black color foil stamping, very appealing and attractive.

Glamorous as it is, the perfect alignment of the embossing and foil stamping is the key. Incorrect and improper registration can lead to disasters, an ugly look paper box. Therefore, the registration is the biggest challenge during the operation. Patience and caution are entailed in the process to prevent any dangers and risks, which mean a huge financial loss.

The coffee paper box is printed on both sides, inside and outside.  With regard to the inside, the finish inside is quite simple compared with the complicated finish outside. It is just black color printed with some white introductory texts on the top lid.

The package adopts a TTSLB box structure with the tuck top and snap locked bottom, which is quite easy to be assembled on the production line. It is made of the 400gsm, 22pt SBS C2S paperboard, providing enough strength for the good protection of the coffee inside.


Jewelry Paper Box With Gold Foil Stamping

Jewelry is usually worn for the personal adornment of the ear, neck, hand, finger and some other parts of the body. And it is usually a piece of work of a fine art, which has a very strict and high demand for the package. The package need look beautiful, attractive and upscale. The paper printed boxes are widely adopted in the package of the jewelry products with the custom size, shape, printing and finish. The jewelry paper boxes include the ring paper box, necklace paper box, earring paper box and bracelet paper box. In this article, we will take about a jewelry paper box with the gold foil stamping.

jewelry paper box with gold foil stamping

Jewelry Paper Box With Gold Foil Stamping

Recently we made a sample box for Aura Jewelry, which is a very well-know brand in Europe.  There are several designs, each of which was printed with a solid PMS color for the under-painting. Thereafter, a soft touch finish was added to the printed paper box by doing a soft touch laminating outside, which gives the paper box a velvet touch outside, soft, smooth and silken.

Thereafter, the logo was gold foil stamped. The interesting and intriguing part of the custom paper box is the crown like logo, which consists of a lot of fine dots and lines. They very almost inconspicuous. The foil stamping for the logo would be quite demanding, which would require much time, effort and attention.

Jewelry Paper Boxes of 7 different designs, each of which has a PMS color printed as under painting.

With regard to the box structure, the jewelry paper box adopts the a straight tuck end paper box style. Because the length, width and height of the printed paper box have the same dimension, it is like a cube, which is also referred to cubic paper box.