The effect of products packaging on Consumers’ buying decision

There is no doubt that Consumers usually make their decision to buy goods according to their quick judgment,which is based on products packaging. 1. First impression matters a lot Many people stop to have a look at some goods when they go shopping mainly because of their first sight at the goods. Subsequent judgment is …

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How product packaging affects your buying decision?

Consumers often make snap judgements when making purchases. How a product is packaged may be the deciding factor of whether they make the purchase or not. 1. First impressions matter According to business insider, first impressions generally take about seconds, making subsequent judgement based on quick information. 1.1 Packaging influence is subconscious Your brand is …

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CTP Technology in the Modern Offset Printing Process

What is CTP? In the traditional Offset printing process of custom paper box, the print design is output to the photographic film first, then the printing plate(mainly PS plate) is made. Therefore, this imaging technology is also referred to as CTF, computer to film. However, things are quite different now. In the modern printing facility, …

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Understand The Paper Weight

U.S. Basis Weight, Metric Weight, Points Paper weight is an important component to consider when printing. Heavier media often conveys quality and provides durability. Unfortunately, sorting through the various methods of labeling a paper’s weight is not always straightforward. First, there are three common methods for specifying paper weight and thickness: U.S. Basis Weight (Bond, …

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Understand Paper Stock

To choose a paper stock correctly for your packaging paper box project, you need to understand three basic things: paper type, paper weight and finishing options. These three things collectively are often understood as Paper Stock Paper Type Before we describe the difference between paper stocks, it’s a good idea to understand that paper basically …

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Digital Proofs vs Press Proofs

The printed proof of a printed paper box is a dispassionate simulation of the ultimate output – a CMYK press sheet. The mission of a proofing system is to create accurate predictions, not pretty pictures. The primary goal of ‘proofing’ is to serve as a tool for customer verification that the entire job is accurate. …

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Halftone

In the color printing of the custom paper boxes, ink of only 4 colors are used, which are cyan, magenta, yellow and key(black). When CMY “primaries” are combined at full strength, the resulting “secondary” mixtures are red, green, and blue. Mixing all three gives an imperfect black. And for each color, it has infinite shades …

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